I love stories. When I was a kid, I listened to books and audio dramas more than music. In high school, I would work on writing my novel after school and then after dinner my dad would read my story aloud and edit as he went. After a BA in literature, 10 years at a nonprofit explaining the law to anyone who phoned in, and 10+ years training dysfunctional horses in my free time, I can confidently say that a great many problems are because of language differences and perspective.
If the horse runs fast and you, quite frightened, shout, “Horse, slow down!” the horse hears “We are both about to be eaten!” and goes faster.
Misunderstandings come from word choice, tone, and subtext. Subtext is perhaps the hardest to master, because it is shaped by the history and personal experiences of each person in the conversation. If you can’t agree on what words mean, communication can’t happen.
Businesses and writers face this problem, too. Creating a website full of factual information is useless if you have not demonstrated to your audience that you speak their language. Otherwise, they have no reason to believe that this word means to you what it means to them. They have no reason to trust you, work with you, or buy from you. It’s similar to the difference between showing and telling.
If your audience does not connect with the words you’re saying, writing, or selling, they will leave. I don’t mean saying “cow” instead of “bovine”–I mean demonstrating through your content that you understand who your audience is. That you know them. That you speak their language.
Everyone is the hero of their own story, you have to understand that about your audience before you can reach them.
It gives me great joy to help people communicate and tell stories.
I help you connect with your audience so they can see who you really are and learn to trust you.
We’re all stories in the end, just make it a good one, eh? – Dr. Who