When I was a kid, I listened to books and audio dramas more than music.
After a BA in literature, 15 years at a nonprofit explaining the law to anyone who wrote in, 10+ years training dysfunctional horses in my free time, and avid consumption of books, I can confidently say that a great many problems are because of language differences and perspective.
Creating a website full of factual information is useless if you have not demonstrated to your audience that you speak their language. Otherwise, they have no reason to believe that this word means to you what it means to them. They have no reason to trust you, work with you, or buy from you.
Everyone is the hero of their own story, you have to show them where you fit in theirs.
We’re all stories in the end, just make it a good one, eh? – Dr. Who